Current situation and future of the hottest Indian

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The current situation and future of India's publishing market

at present, there are about 16000 publishers in India, and three important book publishing cities, Mumbai, New Delhi and Germany and Montenegro, account for more than half of the total number of publishers. These publishers publish more than 80000 books in 22 languages every year, of which the number of English books published each year accounts for about 30% of the total number of books published in the year, the proportion of Hindi books is slightly higher than 30%, and the rest are books published in 20 languages recognized by the Indian government. India mainly imports academic and children's books, while Britain and the United States are the main importers. Textbooks jointly published by India and the United States are the main exports, and Southeast Asia and West Asia are the main exporters. India's book exports show a trend of increasing year by year. In 2005 and 2006, the export volume was 4.28 billion rupees and 6.15 billion rupees respectively. In 2007 and 2008, the annual average was close to 10 billion rupees, mainly exported to Britain, the United States, Canada, the United Arab Emirates, Africa, Southeast Asia and other countries and regions

most publishing houses are private, and the public has low purchasing power for publications.

most publishing houses in India are privately owned, and many large publishers are branches of British, American and European publishing groups, including random house, ashett, Pearson, HarperCollins, Oxford University Press, McGraw Hill, etc. although there are a large number of Indian publishers, there are only more than 3000 with publishing capacity, 20 large-scale publishing houses publish more than 100 kinds of books annually, and more than 100 medium-sized publishing houses publish 50 ~ 100 kinds of books annually. India's major large-scale commercial publishers include United Publishing Company, vicas publishing company, red deer Pocket Series publishing company, etc., and the major government publishing institutions include the National Book Trust, sahitiya Academy of Sciences, and the publishing office of the Ministry of broadcasting

the purchasing power of the Indian public for publications is low, and 70% of the publications in the country are purchased by various libraries. The distribution of books and periodicals is monopolized by 20 commercial publishing houses (which also complete the wholesale and imported books and periodicals business of reading voltage signals from sensors) and 10 national book and periodical wholesale companies (which also operate imported books and periodicals business). The largest wholesale and import company of books and periodicals in China is UBS publishing and distribution company. At present, India has more than 1500 bookstores, all of which are small in scale. The bigger ones are Oxford, Klaus woods and landmark bookstores

distribution channels are still insufficient. Books are still in the promotion period internationally.

for publishers, especially multinational publishers, in India, they have to face the challenge of insufficient distribution channels. Although India has three major chain bookstores, namely Oxford, Klaus woods and landmark, their chain bookstores are mainly distributed in big cities, and few are set up in second and third tier cities. Therefore, local publishers and distributors as well as multinational publishers need to work together to develop sales channels in the second and third cities of India

foreign publishers have a long history of entering the Indian book market, especially many British publishers have branches in India. For example, Oxford University Press and Macmillan publishing company all established branches in India at the beginning of the 20th century to meet the learning needs of English books in Indian universities, colleges and primary schools

although American Publishers entered the Indian book market later than Britain, they had a huge impact on local publishers in India. This is because India is the aided country of public law 480, and the United States implements high government subsidies to publishers who export textbooks to India, so the prices of these textbooks exported to India are low. Although it seems to be beneficial to readers, local publishers in India are gradually being squeezed out of the book market because Britain and Russia have also begun to follow the example of the United States to provide subsidies to their publishers. (public law 480 refers to the agricultural trade development and subsidy act passed by the U.S. Congress in 1954 That is to authorize the librarian of the library of Congress to use his foreign exchange to purchase foreign publications and collect them in several domestic libraries within the scope designated by Congress. In 1958, the article was amended to stipulate that from 1962, Congress authorized the library of Congress to use these funds to purchase the latest foreign books, periodicals and other materials, and distribute them to some American libraries for preservation.)

in the early 1970s, the Indian government formulated and introduced the foreign exchange management law, ensuring that at least 60% of the branches established by foreign enterprises in India must be controlled by Indian companies or Indians. The introduction of this bill has led many foreign publishers to cooperate with Indian publishers, which are originally dependent on imports. This kind of fresh-keeping film is composed of a kind of nylon semi packaging machine transparent film. Penguin (India) publishing company is a good example. The company was established by Penguin Group and Indian businessmen in 1987. In just a few years, it has developed into India's largest publisher of English, Hindi, Marathi, Urdu and Malayan literary books

over the past 20 years, many multinational publishers, such as ashett, HarperCollins, Random House, Routledge, Pearson Education Publishing Group, Harvard Business Press, have also set up branches in India. This shows that the Indian book market has great potential and broad prospects. In 1999, a wholly-owned subsidiary of a foreign company was allowed to operate in India, and various multinational publishers competed to further expand in the Indian book market

Indian local publishers, whose main business is publishing English books, obviously face the direct challenge of multinational publishers, and this challenge is still difficult to overcome. According to a recent report released by the Indian Publishers Association, foreign publishers have adopted profit investment and M & A strategies in India to further strengthen themselves. This has brought greater challenges to the development and growth of local publishers

in theory, in order to develop the large-scale equipment of India map, there will inevitably be a lot of noise book business in the work process. Penguin, HarperCollins, Random House, ashett and other multinational publishers in India will increase the publishing volume of Indian books in the British and American markets in the future. But in fact, in the past two years, these publishers have launched less than 10 Indian books in the British and American market, and Indian books are still in the promotion period in the international market. However, the Indian Publishers Association said that with Indian publishers' frequent appearances at various international book fairs in recent years, especially India's participation in the 17th Beijing International Book Fair as a guest of honor, Indian books will certainly have a great influence on the international market in the future

mass consumers are more inclined to mobile reading.

with the prevalence of digital publishing and the expansion of e-book market, the Indian book market has also undergone great changes, that is, more and more Indians, especially young people, have begun to love reading books with e-readers, and the traditional book market appears to be a little neglected

the book "sixty years of book publishing in India" published by the Indian Publishers Association said that Indian consumers are more inclined to read at present, because although e-readers are powerful, their prices are still high. At present, mass consumers are still willing to download and read some e-books. However, e-readers will be the preferred tool in the Indian reading market in the future

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